Bin 105 opened March 2010, born out of the frustration of being able to find little other than big name, mass produced wines in Lincoln’s chain stores and independent wine shops.
I had been in the wine business, retail and mostly wholesale for well over twenty years, and was constantly told by retailers that “those unknown wines don’t sell” and by sell they meant, “we’ll stick them on the shelf, hang a rating on them and they had better move!” they were right, they don’t sell themselves, you have to talk to your customer and learn their likes and dislikes.
I had the wacky idea that customers wanted interesting wines, wines that taste like they came from somewhere, honest service, and some one to care if they were happy with their purchase, plus, I really enjoyed turning people on to great new finds, so bin 105 became a reality.
Being in the wholesale side as long as I had, I knew who the “good guys” were, importers who’s first concern is the quality of the product they sell, so I started with them. Kermit Lynch, Dalla Terra, Martine’s, Jorge Ordonez, Robert Kacher and Terry Theise. We carry a great bunch of small, independent wineries from California, Oregon and Washington, like Lewis Cellars, Peter Michael, Hendry, Shafer, L’Ecole #41 and Peirson Meyer, to name a few.
I also knew that you can’t sit around and wait for the local distributors to bring you stuff, or you’ll end up with the same wine everybody else has, so I read as much as I can and travel as much as possible to find things that taste great in all price ranges.
I love it when people come in and say “I’ve never seen any of these wines before”. The majority of wines in the shop are available in Lincoln only at bin 105 and many can’t be found anywhere else in Nebraska.
We do monthly wine tastings, have lots of visits from winemakers, and have invested in state of the art wine tasting machines, allowing you to sample a great variety of wines that may be a bit off the beaten path or out of your everyday comfort range.
We have wines ranging from under 10 bucks to several hundred per bottle, but my goal is to make sure that every wine, regardless of price, is a value.